As an entrepreneur, it is important to distinguish your business from your competitors and providing unique services is an excellent way to keep up with customers.
Here are few ideas you can use to provide distinct and unique services to increase sales and enhance customer experience on your website:
#1. Online Chat Support:
Develops one to one relation with the client and helps to resolve their queries instantly. This may lead to instant sales and a happy customer. You can integrate online chat using services provided by companies like Zopim, Olark or LiveZilla
For Example: Lenskart.Com uses a chat box on the bottom left corner to solve customer queries and increase sales on their ecommerce website.
#2. SMS Confirmation:
Let your customers receive a text as soon as their order is confirmed and processed with estimated date and time of delivery. Also sending them information regarding the delivery boy, once the product is out for delivery.
#3. Loyalty Program:
One of the best ways to retain your customers. An attractive loyalty program makes sure your customer returns back for a second purchase.In long term, it is not as expensive as you might think. Customer retention is always cheaper than customer acquisition.
#4. Cash On Delivery:
It makes the payment easy and builds trust. Sometimes, the customer may be hesitant in paying through credit card, so such service may be an added advantage. It was pioneered in India by Flipkart in 2010. Since then, COD in India accounts for 50-70 percent online sales.
#5. Gift Vouchers:
You can also provide a gift voucher, once they sign up on your website or on their next purchase. This lures the customer to register with your website, and in return you get a sales lead.
For Example: PepperFry offers coupons worth Rs.10,000, when a customer signs up on their website.
#6. Social Login:
Allowing the customers to login with their Facebook and Twitter accounts. It eases the registration procedure and saves time.
For Example: A pop out appears on website UrbanLadder.com, urging you to register or sign in using social accounts.
#7. On-Website Promotion:
Using promotion strip on your webpage often convinces the customer to buy more. Also, running limited time discounts and offers always work to increase sales and lure customer.
For Example: Daily Objects uses a bright pink promotion strip on their website, offering an extra 10 percent discount, if you buy two or more products.
#8. SSL Certificate:
Making your site secure with a SSL certificate is also very important. Customers are less hesitant in making payment online. They know the site is safe to use.
#9. Free Shipping:
Unexpected costs at the time of checkout often leads to cart abandonment and customer loss. Giving free shipping to customers, makes the entire purchasing process more transparent and easier. A buyer does not have to worry about the hidden costs at the checkout.
#10. FAQ Page:
Buyers like transparency and sometimes hesitate to email or call the company. A FAQ page answering the most common queries often help in serving the needs of those customers. Customers also feel confident about the company and take pride in solving a question on their own.
For Example: The FAQ page from FabFurnish gives the answer to a number of commonly asked questions.
#11. Easy Accessible Contact Information:
Make it easy for the buyers to contact your company. Disclosing address, email and phone number on the website often instills trust in the company and its existence. Just providing a contact form on an ecommerce site may not develop a bond of trust with the buyer.
For Example: Zansaar.com has mentioned phone number in their website header, installed a live chat support button and provided a detailed contact page.
#12. Ace Photography:
It is rightly said “A picture speaks is worth a thousand words.”
A right picture can help you make a sale and a wrong picture can make you lose a potential customer. Consider each product shoot as an investment and not an expense. This investment can definitely reap you returns in short span of time.
Here are certain things to be kept in mind while getting your photoshoot done:
- Provide different angles of the product
- Show products on live models, if possible. It enhance and displays the actual look of the product.
- Go for detailed close up shots. You can also provide zoom feature on your website.
- Make sure images are of high resolution.
- Natural background and lifestyle photography also boosts customer trust.
#13. Mobile Responsive
Don’t forget to make your website mobile and tablet compatible. With increase in mobile usage, it is essential that a customer can view the website properly on their smartphones. The website should be easy to navigate and quick to load.
#14. Site Speed
One of the reasons for cart abandonment is the site load time. If the website takes too much time to load and process the customer request, the user may simply leave the website. Google also takes site load time in consideration, while ranking on the search engine.
You can check your Site Speed using Google’s PageSpeed Insights.
#15. Customer Reviews
Peer to peer recommendation and reviews enhances and builds trust within customers. It may also help you to knit a personal relationship with the customers. Positive customer reviews boosts employee’s morale, whereas a negative review may lead to constructive changes for the benefit of the organisation.
For Example: PepperFry has shown a number of customer feedback videos and written testimonials on the homepage.
These are some of the unique strategies and ideas you can use on your ecommerce store to enhance customer experience. Feel free to share your ideas and feedback in the comments below.